It’s time to:

1. Apply for $10,000 in FREE search advertising 

2. Activate your Google Search Grant

3. Start driving consistent traffic to your organisation’s website.

So you can get the word out about your organisation and make a greater impact on more people.

hey there!

I'm Nichole VanderWall.

I am a search advertising coach & digital strategist training not for profit marketers to attract new customers with Google Search Grants. 

From years of managing charitable organisation’s search ads all over the world, I’ve been able to nail a process and make a positive impact on charities and digital managers alike. I’m an avid adventurer, creative and I’ve made it my mission to help & empower charities to deliver their values through search advertising.

So you've heard of Google Search Grants but you're not sure how to get started.

Your organisation has always wanted to apply for a Google Ad Grant but you’re completely overwhelmed and unsure how to go about it. If you’re READY to get $10,000 in free advertising and make a better impact for your organisation, you’re in the right place.

The Ad Grant Workshop is like no other program you’ve experienced before.

Google Ad Grant Workshop

What's included in Google Ad Grant Workshop?

The Ad Grant Workshop includes a five-step action plan to prepare and submit your application, and time-saving templates.

The Ad Grant Workshop will give you the tools you need to submit your grant application and activate your Google Search Grant, gaining $10,000 in free search advertising for your organisation.

Google Ad Grant Workshop


Easy Lesson Plan

Ad Grant Workshop includes access to a step-by-step course with time-saving templates.



To make the ad grant submission easier, you’ll be receiving bonus templates you can utilise.


Not For Profit Organisations

In Australia who are deductible gift recipients endorsed by the ATO, Charities registered with the ACNC, or Income tax-exempt not-for-profit organizations as defined by the ATO.

Not For Profit Organisations

In the United States who are recognized by the IRS as tax-exempt 501(c)(3).

This is also possible for you, with your Google Search Grant!

“Prior to working with Nichole at my organisation Growing Potential, I was unsure how to manage our Google Ad Grant. We wanted to utilise $10,000 in advertising but we weren’t sure where to get started or how.

Since awakening our Ad Grant we increased our paid search traffic to our website from 8% between 2018-2019 to 204% between 2019-2020, and we’re utilising near 60% of our ad grant now.

I would advise other NFP who are time-poor to seriously consider this accelerator program purely based on the benefits it will have on your organisation. Highly recommend Nichole for her knack for explaining Google Grants in an easily digestible manner.”

Shayne, New South Wales, AU

“Before working with Nichole, I liked to think I was pretty knowledgeable in maximising Google activity, but our Google grant account seemed to evade many of my efforts to improve it.

After speaking with Nichole, she made the process easy and understandable and MOST importantly the financial results spoke for themselves. The result for the organisation as a not for profit was invaluable.

I would recommend Nichole to anyone looking to unpack their Google Grant account to maximise its opportunity.”

Nicky, Queensland, AU

“I’ve worked with Nichole over recent years in different capacities. She has a deep understanding of performance marketing and is incredible with both her colleagues and clients.

Nichole has phenomenal skills dealing with advertising campaign strategy, time management and communication to ensure all activity runs as smoothly as possible. Nichole demonstrates a very strong work ethic and always collaborates brilliantly to achieve a businesses desired outcome.”

Amye, San Diego, CA

The Ad Grant Workshop is like no other program you’ve experienced before.

Google Ad Grant Workshop


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