Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and benefits over the previous version, Universal Analytics. One of the most important features of GA4 is to link with Google Ads. This integration allows you to view data from both platforms in one place, making …
One of the most important features of GA4 is its integration with Google Search Console. Learn how to link today.
Is your data dirty? A step-by-step tutorial on how to exclude internal traffic in Google Analytics 4.
June 2023 Simple Trick to Never Run Out Of Google Advertising Headline Ideas If you are struggling to come up with 15 headlines and 4 description lines for your Google Ads… I feel your pain! Generating consistent and creative copy that stands out on the search results page is tough. I used to struggle myself …
Have you seen the red notification pop up in your Grant account prompting advertiser verification? All organizations that are promoting educational resources, charitable or social causes will be required to verify. Find out what you can do to prepare today!
With all the options on the Internet these days there are quite a lot of Google Adwords keyword tools available which are free. As a search marketer I’ve tested over 20 keyword research tools throughout my career – if you can believe it. As were all short on time let’s talk about my favorite Google …
Google grants for nonprofits is a program that allows not for profit organisations up to $10,000USD per month to spend on Google search advertising. Read more about google search grants here.
IOS14 every marketers favourite new shiny buzz word but what is this all about? What changes do you actually need to make in your Facebook Business manager to prepare for the transition? I’m here to step you through the ios 14 updates across Facebook ads. Hi everyone I’m Nichole and I’m here to teach you …
Likely the most popular question I get from marketers and clients is – how much do google ads cost? Necessary to understand and mentally be able to work through the costs when launching a new client or chatting through potential strategies. Read below how I am mentally walking through a new client, what things I consider for my strategy and how many benjamins the client will need for their desired outcomes.
The Digital Marketing Funnel Explained If you’ve heard the term sales funnel, marketing funnel or digital marketing funnel thrown around then you know where this blog is going. One of the most elementary concepts to understand across paid media and advertising, yet we see many marketers fall short. If you’re ready to understand, in detail, …
